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Grindr profile pics are all about the hookup

Grindr profile pics are all about the hookup

Disclosure report

Chaim Kuhnreich can not work for, seek advice from, very own stocks in or get money from any company or organization that would reap the benefits of this informative article, and also disclosed no pertinent affiliations beyond their own scholastic session.


Just how do we provide our selves on all of our matchmaking users? Whenever we pick our very own photo, what exactly do the picks state about us? Precisely what do they claim regarding the application or solution we have been using?

Are there any differences in just how everyone present themselves? Whenever thus, what exactly are a few of the driving forces behind ways folk promote themselves?

I am a PhD candidate in promotion at Concordia University and I also need mindset and marketing ideas to aid us to try and understand how we choose to provide ourselves – or self-market – on online dating apps.

Centered on my preliminary results, both straight and queer men make use of a€?costly signalsa€? to draw a partner. But the type of her sign is different.

Matchmaking applications – a brief overview

Tinder is known as creating altered the way anyone date. But Grindr is truly initial geosocial dating app to hit the .

Like Tinder, Grindr is a smart mobile application which uses your local area to generate potential fits close by.